Extreme E is an international off-road racing series in which specially built electric SUVs race through remote parts of the world to help raise awareness about climate change. Zenith is the Official Timekeeper and Founding Partner of the Extreme E series, and to celebrate the second season of this unique electric rally race, the famous … Read more

We’re feeling good about Zenith’s latest Zenith Chronomaster Original Pink. With its stand-out, sunray-finished dial, this timepiece is a conversation starter. Which is perfect, because it’s meant to raise awareness about breast cancer. Specifically, the Original Pink is designed to support Susan G. Komen, an organization that provides patient navigation, advocacy and other resources for breast … Read more

The year 1969 was a watershed moment for Zenith – marking the arrival of the now legendary Zenith El Primero automatic chronograph movement. For years, it stood as the caliber against which all others would be measured. Even after the Quartz Crisis had its way with Zenith, the lore of the El Primero remained – so much … Read more

Zenith has teamed up with the Sportscar Vintage Racing Association (SVRA) to serve as official timekeeper in 2016 for the organization’s vintage races throughout North America. Zenith’s President & CEO Aldo Magada and SVRA’s President & CEO Tony Parella hosted a cocktail party on February 18th at the Classic Car Club Manhattan in New York … Read more

We see plenty of watches all through the year. There are so many different releases that pass our in front of our eyes during the year, you tend to forget some. But there are one that have a huge impact from the moment you see them. The Zenith Chronomaster Original Limited Edition For Hodinkee is … Read more

Across the Time+Tide team, I am probably the least tuned into the racing world. Fun fact: I do not even have a driver’s license. Shameful, I know, but as someone born and raised in NYC, it is more common than you might think. Nonetheless, I can still appreciate the racing watch category. We often see … Read more

It’s not often we see watch companies returning to the early- to mid-2000s era of watchmaking for inspiration. Although vintage reissues are a dime a dozen these days, watches typically don’t commemorate the early years of the 21st century, when enthusiasm for high-end mechanical watches was just beginning to expand beyond its ’90s status as … Read more

Zenith reveals the revamped Chronomaster Open line as well as the new Zenith Chronomaster Sport under its latest “Master of Chronographs Since 1865” platform — combining immersive educational and experiential activities. The new 360-degree platform will house the manufacture’s unique know-how through its history, collections, movements, and its mastery of the high-frequency chronographs. It aims to bring … Read more

The Zenith Chronomaster Open made its debut back in 2003. With the partially open-worked dial, the watch offered a glimpse of the El Primero movement within. It was an instant hit. Now, Zenith revisits the concept with the introduction of brand new 2022 take on the Chronomaster Open! The 2022 Zenith Chronomaster Open features a … Read more

As Extreme E is gearing up for its second season, Zenith is unveiling the first in a series of special editions of the DEFY Extreme Carbon, incorporating recycled elements from the electric rally championship. The highly exclusive series will feature a limited edition for each of this season’s races, beginning with the Desert X Prix … Read more