This year, Zenith continues to support breast cancer awareness by partnering with Phillips to auction off a special Zenith Chronomaster Original Pink timepiece.
Last year, the Maison demonstrated its support for the cause with a Breast Cancer Awareness Month limited drop, where 20% of its total sale were donated to the Susan G. Komen breast cancer charity organization. “Supporting Komen, with its rapport and incredible impact, is a partnership of great significance for Zenith. The Chronomaster Original Pink unique piece will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years,” shares Julien Tornare, Zenith’s CEO.
The one-of-a-kind Zenith Chronomaster Original Pink “Unique Piece for Susan G. Komen” piece encompasses all the traits and functions of its preceding model — from its 38mm stainless steel case, matching link bracelet, pink sunray dial, to the automatic El Primero 3600 calibre equipped with a rare 1/10th of a second chronograph function. Aesthetically, diamond-set lugs are perhaps the only difference between this year’s offering from its predecessor.
ZENITH and Phillips are thrilled to present this unique Chronomaster Original Pink timepiece with 100% of proceeds supporting Susan G. Komen – the world’s leading breast cancer organization—a worthy cause that deeply resonates with the ZENITH Manufacture. The auction will take place from June 10-11, 2023, in person in New York City or online. Additional information and a link to the auction can be found here.
The auctioning of this singular piece in partnership with Komen and Phillips marks another step in which ZENITH is actively rallying behind the cause of Breast Cancer Awareness. It follows the launch of the Chronomaster Original Pink edition in October 2022, from which a portion of the sales proceeds were donated to Susan G. Komen, as well as the MEET THE DREAMHERS event held in Singapore, that bolstered the Manufacture’s commitment to fight breast cancer and support one of the world’s leading organizations.
Women’s empowerment is one of the main pillars of the ZENITH HORIZ-ON initiative, driving many of the brand’s commitments and actions. For many years, ZENITH has been working to raise awareness about breast cancer, an indiscriminate disease that affects one in every eight women and impacts countless lives around the world. Whether through education and promoting the practice of screening or supporting organisations that are ceaselessly searching for a cure, ZENITH’s support of Komen further solidifies its commitment to reaching more women and raising global awareness about breast cancer by offering access to education, hope and support. A new development of this growing partnership with Komen is the launch of “Time to Make an Impact”, an initiative that highlights the stories of breast cancer survivors and their supporters to amplify their voices to the millions of people who turn to the organization for support and education.
ZENITHʼs CEO Julien Tornare shared: “Supporting Komen, with its rapport and incredible impact, is a partnership of great significance for ZENITH. The Chronomaster Original Pink unique piece will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years.”
Komenʼs SVP of Corporate Partnerships, Sarah Rosales, added: “ZENITH has been an incredible advocate and supporter for the breast cancer community for many years, and when two organizations come together under one shared mission, we can truly be unstoppable. With ZENITH’s partnership, creating a world without breast cancer becomes a more achievable reality every day, and weʼre beyond grateful for their support.”
The Zenith Chronomaster Original Pink, Unique Piece for Susan G. Komen is a one-of-a-kind edition with diamond-set lugs similar to the brand’s iconic A386. Crafted in a 38mm steel case and equipped with the latest generation of the El Primero automatic high-frequency chronograph calibre with 1/10th of a second measurement, the Chronomaster Original Pink stands out with its striking metallic pink dial, honouring the color globally associated with breast cancer awareness. The piece comes with the offer of an additional strap of the winning bidder’s choosing as well as a certificate stating the watch’s uniqueness. This is a wonderful opportunity to support Komen and own a unique ZENITH El Primero.